The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

Today the awareness about anthropogenic waste and litter in the marine environment is rising. There is evidence on the threat to marine ecosystems through plastic litter, all over the world. To understand this issue better citizen science projects, help to gather data about the distribution and origins …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

In 2015, the European Commission has outlined the institution’s strategy on reaching a harmonized Digital Single Market by focusing on a set of issues, many of which are targeted towards eCommerce. However, this is a global industry which sparked new technologies, industries, services and products while …

The research ‘Increasing Khaya Volunteer Projects’ revenue by means of product diversification’ has been conducted, in order for Khaya Volunteer Projects (Khaya) to determine if they can increase revenue and by this ensure its existence in the future. It is therefore that the follow research question …

The following bachelor thesis report gives an answer to the main research question, “How could Dutchstar B.V reach their potential customers allowing them to expand the business in the Greater London?” together with the derived sub-questions “What are the characteristics of London´s market?”, “Who are …

At the moment the HZ does not measure their carbon dioxide (CO2) footprint. John Dane, who is a member of the board of directors has done a pledge during the climate change awareness week, which was organized in December by the HZ students to raise awareness about climate change and the need for sustainability …