Highly recommended! The content characteristics and perceived usefulness of online consumer reviews
L.M. Willemsen (Lector); P.C. Neijens; F.E. Bronner; J.A. de Ridder
Online damage control: the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
G. van Noort; L.M. Willemsen (Lector)
Perceived expertise vs. perceived trustworthiness: the suppressed effect of source type on review attitude
L.M. Willemsen (Lector); P.C. Neijens; F.E. Bronner