Just as any other organisation, HelloFresh Nederland is being challenged by a fast changing society and its ever-changing wants and needs. The company aims to satisfy each customer in each aspect of the provided service. It is commonly held that communication has a positive contribution to the overall …
Fuller, Melissa (Talent Development In Higher Education And Society); Kamans, Elanor (Talent Development In Higher Education And Society); van Vuuren, Mark; Wolfensberger, Marca (Talent Development In Higher Education And Society); de Jong, M.
Empathy is considered a key factor in excellent performance in the field of professional communication (Fuller, et al., 2018). Despite this, training empathy competence is not a current focus for many professional programs. This may be because there is no known model of empathy competence applied to …
2018-11-02Taal, Cultuur & KunstenConference item not in proceedingsClosed Access
purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of
online video advertising to Dutch SMEs. These …
Michaela Petkova (Student); B.C. van der Sluijs (Begeleider); A.C.J. Nieuweboer (Begeleider)
The Netherlands has two types of higher educational institutions - research university and university of applied sciences. The first one has a more theory-based approach to education, while the latter puts emphasis on applying the knowledge taught in the classroom by developing practical skills.
Chelle Nijboer (Student); Mart Wegman (Begeleider); Cor Schoonbeek (Begeleider)
Pink Ribbon is a non-profit organization, with the aim to raise awareness for breast cancer
prevention and detection (Pink Ribbon, n.d.). Through partnerships, Pink Ribbon Belgium is
sponsored to work on this aim (B. Geysen, personal communication, February 2, 2016). According to
Ms Geysen, Pink Ribbon …
Katharina Blenk (Student); Ina Bakker (Begeleider)
This report was commissioned by the Energy Transition Center Groningen (EnTranCe). The objective of this report is to give a creative briefing about the execution of a communication campaign for one of EnTranCe’s projects: the startup BikeShare050.
BikeShare050 is a smart bike sharing service, that …
The thesis is written for Marriott hotel in Gent with the main problem of the high turnover rate. The investigation found out that the main cause is ineffective internal communication. The paper contributed to a new communication plan to solve the problem.
De HBO Kennisbank maakt dit materiaal van hogescholen zichtbaar en beschikbaar voor uitwisseling en hergebruik. De HBO Kennisbank is hierdoor een belangrijke toegangspoort tot de resultaten van onderzoek van hogescholen.
Op de HBO Kennisbank vind je publicaties van 26 hogescholen