This study analyzes the consumer behavior of different generations regarding plant-based drinks in the Netherlands and Canada. Dutch Millennials prefer pea-based milk, while Generation Z shows a broader preference; in Canada, generational differences are less pronounced. Purchase motives vary: social …

Deze whitepaper bevat praktische tips voor het uitvoeren van sensorisch onderzoek tijdens productontwikkeling in het midden- en kleinbedrijf.

The report explores Dutch consumers' perceptions of the Nutri-Score system, focusing on awareness, behavioral changes, and understanding of nutritional quality. While 92% are aware of Nutri-Score, usage during purchases remains low, with only 9.6% citing it as a main factor. Demographic factors, such …

This research was conducted to gain knowledge on the consumers’ value perception of the Nutri-Score in Germany. A particular focus is on the influence of socioeconomic status and demographic factors on consumers’ perception of the Nutri-Score. The study gathered insights on the general understanding …

The wine market offers various categories of wines, some of which are considered conventional and others that are less well-known including organic, biodynamic, and‘natural’ wine. In the Netherlands, many consumers have limited awareness of the specific characteristics and benefits of environmentally …

This study examines the landscape of infant nutrition in Italy, specifically focusing onplant-based infant formula - also referred as breastmilk substitutes (BMS) – as analternative to traditional dairy-based products. As concerns about dairy allergies and the environmental impact of milk production …

The world’s population is consistently increasing and as such is the demand for food. Current industrial farming methods pollute the environment and are unsustainable on multiple levels. To be able to feed future populations it is necessary to look for new, efficient, and more sustainable ways to feed …

In Dutch supermarkets, 80% of food products do not comply with the principles of the Dutch Dietary Guidelines. Navigating the maze of consumer choice and product interpretation in the supermarket environment is a complex process. This study investigated what (sources of) information Dutch consumers (aged …

In dit rapport worden de bevindingen van een studie waarin is onderzocht welke waarden voor mensen het belangrijkst zijn wanneer de waarde ‘prijs’, maar ook waarden als ‘gemak’ en ‘smaak’, juist niet meedoen in de vergelijking. Met andere woorden: als die waarden niet tellen, welke ‘ethische’ waarden …

In het voorjaar van 2023 liep Amy Klaassen, studente Biologie, Voeding en Gezondheid, twee maanden stage bij het lectoraat Stedelijke Voedselvraagstukken. In die tijd heeft ze een aantal blogs geschreven die we in dit document bundelen. De eerste drie zijn gebaseerd op data die is verzameld in het voormalige …