Zocht je misschien: decisionmaking?
What drives consumers to use local online retail platforms?
Hagen, Daphne (Lectoraat Digital Commerce); Spierings, Bas; Weltevreden, Jesse (Lectoraat Digital Commerce); Risselada, Anne; Atzema, Oedzge
Moral design and technology
Bart Wernaart (Lector)
A sectoral perspective on distribution structure design
Onstein, Alexander T.C. (Kenniscentrum Techniek); Tavasszy, Lóránt A.; Rezaei, Jafar; van Damme, Dick A. (Lectoraat Logistiek); Heitz, Adeline
Facebook Marketing Intelligence
Effing, R. (Robin) (Lector); Groothuis, D. (Daan) (Student); Spil, T.A.M. (Ton) (Teacher)
Conceptualising influencer marketing
Bakker, Diederich (International Business)
De consument bewust loyaal maken met HV Polo
Casper Koppelle (Student); Kees de Graauw (Begeleider)
The impact of in-store product demonstrations on the consumers’ purchase behaviour
Stefanie Krijnenburg (Student)
Organic tea in the supermarket
Samantha M. Siewertsen (Student); L.J. Harris (Begeleider)
The consumer decision process model applied to websites
Emmelie A.P. van Kooten (Student); J. Veldman (Begeleider)
A Comparative Analysis of Store Attributes of Large and Small Retail Stores which Influence the Consumer Decision Making Process in Store Selection.
Claudia Rutten (Student); Masoud Banbersta (Begeleider)