During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …

Brand image in music. Presentatie Prins Claus Conservatorium, 19.11.15.

The Paulo Freire foundation (hereafter PFF) is a newly-established charitable organization based in Amsterdam. The PFF has a clear goal, namely to help provide underprivileged children around the world with education. The foundation does this by providing small-scale charity projects with financial, …

De marketing van kennis. Presentatie 2015.

‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

Borre Leesclub has functioned as a strong company for over a decade. Borre has been successful and has grown into a strong competitor within the specific and small-scaled field. In the Netherlands there are few competitors in the educational children’s book market. Though Borre Leesclub is well known …

The research objective of the project is to make a recommendation for online Public Relations tools to create an accurate image of NAG among the NAG’s clients for Mr. Oldenhuizing by providing an opinion overview of the short-term and long-term clients of NAG regarding the current relations with and …

Deze scriptie beschrijft het onderzoek naar het imagoprobleem van de Hortus botanicus Leiden. De reden voor dit onderzoek is dat het imago van de Hortus niet in lijn is met zijn identiteit. Doelstelling van het onderzoek is de organisatie adviseren hoe het imagoprobleem op te lossen is en welke communicatie(strategie) …

Dit onderzoek komt voort uit een rapport van Hogeschool Leiden dat stelt dat de voorlichting naar studiezoekers realistischer moet zijn om ze een gefundeerde keuze te kunnen laten maken. Dit vormt aanleiding voor de centrale vraag: “Hoe krijgt Hogeschool Leiden haar identiteit in lijn met het imago dat …