Survival of the fittest : the struggle of a company to attain the image position it desires
Kirsten Helders (Student); Z.B. Kahar (Begeleider)
In search of a Heavenly image : research and recommendations on Hemels Publishers' corporate identity and image
Claire S. Dubbelman (Student); Z.B. Kahar (Begeleider)
Managing corporate identity: an integrative framework of dimensions and determinants
Cornelissen, Joep; Elving, Wim (Communication, Behaviour & Sustainable Society)