This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

Mexico City airport is located close to the center of the city and is Mexico’s busiest airport which is considered congested. One of the consequences of airport congestion are flight delays which in turn decrease costumer’s satisfaction. Air traffic control has been using a ground delay program as a …