Sociale Media: Get ready to get real
drs. Frans van der Reep (Lector)
Mobile Marketing
Thomas Vente (Student); H.M.M. van Vliet (Begeleider); Kees Winkel (Begeleider); Dick van 't Hof (Begeleider); Matthijs Rotte (Begeleider)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)
Vertrieb
Dr. Ulrich Scholz (Docent)
The Evaluation of Experiential Marketing Campaigns
Wesley Westerveld (Student); Marta Carabba (Begeleider); Maurice Brown (Begeleider)
Value Based International Relationship Marketing
Dr. Ulrich Scholz (Docent)
Tigro Industries NV
Carlijn Crane (Student); Bijke Derlagen (Begeleider)
Implementation of Customer Relationship Management for NABC : an effective solution to managing networks and relations
Michel P. van Eijk (Student); A.E. Kandou (Begeleider)
A report on the management of distribution channels : fighting de-motivation within channels
Ireida Willems (Student); J. Veldman (Begeleider)
In search of a Heavenly image : research and recommendations on Hemels Publishers' corporate identity and image
Claire S. Dubbelman (Student); Z.B. Kahar (Begeleider)