Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Mapping out the customer’s journey
Drs Robert van Ossenbruggen; Dr Gerrita van der Veen (Lector)
How selling air becomes a breeze
Jose Straver (Student); Tom van den Nieuwenhuijzen (Begeleider); Harry Wasseveld (Begeleider)
Entrepreneurial journalism : de bijdrage van ondernemerschap aan de publieke functie van journalistiek
Andra Leurdijk (Lector)
Netflix expanding to Germany
Roland Marquardt (Student)
Encouraging Canadian Adolescents to Go on Exchange with AFS Interculture Canada
Julia Salven (Student); Carolina Wood (Begeleider)
Restaurants and Local Businesses Go Online
Isaure de Kerros (Student); Wouter van Dam (Begeleider)
Online branding strategies for small-scale entrepreneurs specialized in digital manufacturing and/or handmade production
Alejandra I. Diaz Anasagasti (Student); Dragana Licina (Begeleider)
Organizing local ‘green’ entrepreneurship
Gerrita van der Veen (Lector); Sven Willemsen (Lid Lectoraat)
Introducing AllYouSee.nl to the market through integrated marketing communications.
Anahi Clemens Ramirez (Student); Geert-jan Verstoep (Begeleider); Roel Raatgever (Begeleider); Jeroen van Duffelen (Begeleider)