This research aims to visualise the Customer Journey map for CCEP to convince the company to invest in customer experience to maintain customer loyalty and strengthen it. Furthermore, this research aims to identify any other improvements that will lead to efficiency within the hospitality department. …

The related research justification paper looks into possible COIL implementation tactics that The Garage may use to encourage new students to take part in their initiative. To increase the number of new students, the organization must choose the best strategy. Based on the knowledge gaps already present, …

As the world is going towards global interconnectedness, recovering from COVID-19, there seems to be a human value shift towards creativity, a need for authenticity, self-actualization and sustainability. Reflecting upon this, the way that is looked at wellbeing and wellness tourism, takes a turn. With …

The focus of this research is on how job meaningfulness can mitigate surface acting by facilitating the experience of genuine positive emotions. However, the findings reveal that simply experiencing positive emotions is not enough to reduce surface acting. Employees must also identify with the hotel's …

Given the hospitality industry's quick rebound and volume growth in most OECD nations following the Great Recession, the hotel sector in the Netherlands is currently experiencing a severe labour shortage that predates the Covid-19 epidemic (Joppe, 2012). Staff shortages and cost-cutting measures in the …

After reopening in March 2022 Sir Adam Hotel has been dealing with a declining guest satisfaction rate of 5,6% while providing the same guest experience. Studies have shown that this is caused by the increase of negative psychological effects which are caused by COVID-19. Resulting in complained behavior …

The problem definition on which this research is based arised from the increasing importance of gender diversity and more women participation in corporate governance. The objective of this research is to identify the factors that influence the gender balance within ICC’s World Chambers Federation. From …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

Urban tourism increasingly focuses on the role of hospitality in cities, evolving from a means to strengthen tourism as a ‘product’, towards a focus on tourism as an opportunity for revitalization and transformation of destinations. In this context, cities are considered dynamic communities in which …