This research report presents the current potential expansion opportunities for Medisol in Greece and the Czech Republic. The report uses competitive analysis, market research and discussions/interviews to identify strategies for increasing sales in these markets. Medisol has long been committed to expanding …

Cross-border e-commerce is flourishing worldwide and is particularly intriguing because it allows sellers and buyers to regularly cross national borders to distant and distinct countries via the Internet. Marketers need to understand the challenges retailers and consumers may face to develop effective …

Jan Willem Duyvendak and Josip Kesic, with Timothy Stacey, explore how nativist logics have infiltrated liberal settings and discourses, primarily in the Netherlands as well as other countries with strong liberal traditions like the US and France. They deconstruct and explain the underlying logic of …

In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared …

Multinational enterprises (MNEs) have become global players in the current globalized labour market and their economic activities are no longer territorially limited, but they extend in different countries, thereby leading to the development of global supply chains. Against this background, companies’ …

When a company decided to enter the foreign market, the company has different options for entry mode. Generally, there are four most common foreign market entry modes, these are exporting, contractual agreement, strategic alliances, and foreign direct investment. This paper focuses on the import/export …

Increased spatial pressures on the marine environment asks for smart use of space in order to safeguard the achievement of environmental, social and economic objectives. Multi-use is seen as a new paradigm for space efficiency and might yield other benefits beyond that. Within the scope of their Policy …

Dogs have for long been humans’ best friend, but the human–dog relationship can be problematic. A mismatch between dogs and their keepers can lead to welfare problems for both; for example: breeding for a specific look can result in health and welfare problems and importing dogs from other countries …

It has been widely recognized that the rapidly increasing amounts of marine plastic debris are causing problems. However, current studies are mainly focused on the presence and effects of macroplastic and often do not consider microplastic. WMR has conducted research on microplastic uptake by North Sea …

In 2017, Denmark sent the first digital ambassador, Casper Klynge, to Silicon Valley. The aim of this move of ‘techplomacy’ was, as Klynge explained, not simply to distribute greetings notes by the Danish queen. Rather, the intention was to ‘update diplomacy’ based on the recognition that a few tech …