Hotels & More is a B2B inbound tour operator with different source markets for which one similar marketing strategy is used. The thesis deals with the French market in particular and how the company can better approach them. It was researched what the source market expects and what they prefer with regards …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

The following research paper deals with the Russian tourist 's characteristics regarding their wants and needs. Furthermore, the destination branding, identity and image of the region of Twente was explored in order to gain an insight whether there is a match between the offerings of the destination …

In deze scriptie is onderzocht hoe je conversierate van websitebezoekers tot sale qualified lead (potentiële klanten) kan worden vergroot. Het onderzoek is gericht op inbound marketing vanuit communicatieperspectief. De achterliggende gedachte is dat content relevanter is indien deze is afgestemd op …

The Russian travel and tourism sector shows a high potential to grow and become a main global player in the field of tourism. The tourism industry contributes about 5.9% to the total GDP of the country. In 2011, the sector’s total contribution was 3.4 million Rubles, or $106 billion dollars. (WTTC, 2012) …

Het doel van het onderzoek is het in kaart brengen van de positie van inbound marketing bij ICT-bedrijven in Nederland. Wat zijn de innovatieve mogelijkheden en uitdagingen van de strategische inzet van inbound marketing voor ICT-bedrijven? Met de uitkomsten van dit onderzoek is er een advies gevormd …

Being a successful company, especially one small in size, is no longer all about having the best product. Twenty-first century business is more about marketing and communication than it has ever been. The internet has revolutionized the way we think, do business and live. No wonder most companies who …