This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

Organizations and enterprises search for ways to exploit the vast amount of data that is produced by citizens, sensors, devices and administrative processes. Capitalizing on the produced data should be done responsibly by preventing, mitigating and managing undesired side effects such as violation of …

This article explores the relation between informal human resource management practices and innovation performance in European small and medium-sized enterprises (SMEs). We use the resource-based view and the self-determination theory to develop hypotheses on how informal human resource management practices …

Small and medium-sized enterprises (SMEs) often struggle with company innovation, compared to their larger counterparts. A university-business collaboration (UBC) programme in the north of the Netherlands attempts to increase the innovation capabilities of regional SMEs with the support of graduating …

Co-creation in a quintuple helix, the art of including natural environments of society in a living lab that includes different types of stakeholders and monitoring the quality of this process of co-creation. In the last decade, co-creation has not only become a widely used concept in academic discourses …

This qualitative study investigates the role of coworking spaces as innovation intermediaries, focusing on a specific case study in Amsterdam. We introduce a comprehensive framework that integrates five key coworking space units and delineates three primary innovation intermediary roles: facilitation, …

Abstract: We present a ‘work in progress’ paper, based on a master’s thesis, focusing on data ownership models within data governance. The literature shows that there is a lack of practically useful aides or instruments for establishing a good, made-to-measure data ownership model for enterprises, as …

How can small and medium-sized enterprises (SMEs) take care of their employees’ well-being so that they can retain a productive and satisfied workforce? The present study examines the relation between soft controls and the well-being of employees in small and medium-sized enterprises. Soft controls are …

This research contributes to understanding and shaping systems for OFMSW separation at urban Small and Medium Enterprises (SMEs, such as offices, shops and service providers). Separating SMEs’ organic fraction of municipal solid waste (OFMSW) is both an opportunity and a serious challenge for the transition …

This paper aims to empirically investigate the effects of various components of net working capital on the profitability of European firms in the retail industry. A balanced panel sample of 19 retail companies listed on Euronext was selected over a period of six years, from 2016 to 2021 to assess the …