Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

Design/methodology Organisations are digitising the customer journey at a fast pace but have no idea what the effects of digitisation will be on customer experience and customer relationships. This paper describes two studies on digitisation in customer contact and the effects on customer experience …

Customer-supplier relationships are becoming more digital. However, a personal approach still seems to be a key success factor in the service journey, creating an optimal customer experience. In this research, we investigated the effects of a personal communication approach on customer experience and …

The Dutch conservation area Oostvaardersplassen was initiated as a rewilding project within the Netherlands’ protected area network. It came under the spotlight when management strategies and practices were criticized by scientists, conservation practitioners, and the public, from a number of perspectives …

In this study it was hypothesized that collaborative learning in international higher education contributes to the development of intercultural competence. Two hundred and fifty-two students of an international business and management study programme of a Dutch university participated in two surveys …

This article explores how concern about animal welfare and animal rights relates to ecological citizenship by discussing student assignments written about the Dutch Party for Animals or PvdD. ‘Animal welfare’, ‘animal rights’, and ‘ecological citizenship’ perspectives offer insights into strategic choices …

Bankrupting Nature: Denying our Planetary Boundaries by Andres Wijkman and Johan Rockström emerges from the original report of The Club of Rome’s The Limits to Growth authored by Meadows and colleagues in 1972. This book demonstrates that an economy built on the …

Life on the Brink is an unusual volume in that it allows non-­‐academic, activist voices as well as  politicians,  environmental  studies  scholars,  and  social  scientists  to  participate  in  the  argument that concerns us all, the argument about the future of our planet and of humanity. The common …

Social media has become a prolific tool for companies to build their brands. An effective way to interact with stakeholders on social media has been the relatively new discipline of ‘influencer marketing’. Here, companies engage social media stars to use their large fan-base to promote products and services …

In human-controlled environments and in cultivated landscapes, the plants accommodate social, cultural and economic needs. This article will focus on the use of plants for agriculture, urban planning, forestry, environmental education and indoor decoration in The Netherlands. This exploration, based …