How location-based messages influence customers’ store visit attitudes
Verhagen, Tibert (Lectoraat Emerging Technology For Business); Meents, Selmar (Amsib (Cedis)); Merikivi, Jani; Moes, Anne (Faculteit Digitale Media En Creatieve Industrie); Weltevreden, Jesse (Lectoraat Digital Commerce)
Persuasive location-based messaging to increase store visits: An exploratory study of fashion shoppers
Meents, Selmar (Amsib (Cedis)); Verhagen, Tibert (Lectoraat Digital Commerce); Merikivi, Jani; Weltevreden, Jesse (Kenniscentrum Carem)
Persuasive location-based messaging to attract consumers to a physical store: a construal level theory approach
Meents, Selmar (Amsib (Cedis)); Verhagen, Tibert (Lectoraat Digital Commerce); Merikivi, Jani; Weltevreden, Jesse (Kenniscentrum Carem)