This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …

NOOSA-Amsterdam (followed: NA) has been expanding rapidly since the 1st year of its existence in 2008. As being a western brand, the question gained: How can we prepare for the upcoming markets in Asia? What do we have to change in terms of our current marketing communication strategy? In this thesis, …

The Business and Marketing Communication Plan for the QualityTourism Awards aims to understand the current market situation in the tourism industry, along with finding the most appropriate marketing and communication tools to introduce the new QualityTourism Awards to the tourism market. Furthermore, …

This study book contains a framework for developing a distinctive brand positioning.

The purpose of this research was to analyse the Brazilian tourist and determine how the Rijksmuseum could adequately reach the Brazilian tourist with their current communication strategy.

The research mainly focused on identifying the integration trend and defining the various skills needed within all of the communication and marketing professions. This was done by exploring various marketing and communication publications and reports about the developments and trends occurring within …

Blog over Facebook en de bekende privacy vraagstukken, inclusief of de Hanze misschien ook maar van Facebook af moet, of toch niet?

Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and …

Presentation of conference paper: “The effect of personalization and message framing on marketing communication processing and response”