The UN SDG Action Campaign aims to raise awareness and mobilize action around the United Nations Sustainable Development Goals (SDGs) through effective communication strategies. The goal of this project was to analyze the current communication strategies of the campaign and provide recommendations for …

Global dynamics challenge businesses and industries more than ever before. Notably, the trend of sustainability impacts the tourism industry, which explains the focus on consciousness and projects initiated by NGOs.  This research study was conducted for Fundación CODESPA – a changemaker striving for …

The following document proposes a marketing communication strategy which will contribute to the achievement of the first year’s marketing objectives of the F&L Designer Guide for Engagement Rings, a project invented and established by LeadGenerators, a specialist online marketing boutique in London. …

This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

This advisory report is written for Rowans Leisure Centre in North London. The leisure centre is well-known in (North) London and offers their customers different types of entertainment, such as bowling and karaoke. They recently added the option to hire a suite at the centre. The request to Sense Advertising …

Charities on the islands of Aruba, Bonaire and Curacao operate in an environment that is considered to be a Statist Regime. They are generally small, less organized, and receive little support from the government, causing them to rely on other sources for funding. Their relatively small size means that …

The Hague University of Applied Sciences has made a great effort to attract international students and therefore, has been able to achieve certain successes. There is a growing number of international students in the university, from 6% in 2006 to 10% in 2008. Recently, the university has developed another …

"How can IDF communicate better and optimize their external communication to generate more free publicity?" Over the years IDF has given priority to focussing on their work rather than building up a strong image to the outside publics. So far, the communication strategy of the foundation with the target …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …

Evorsa is a small scale Dutch organization specialized in organizing personnel events. Although, the company has been on the market for seven years already, it seems that the firm is not moving forward. Through the years, Evorsa has managed to build up a solid image of itself as a winter activities expert …