This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

Regeneratieve landbouw (RL) beoogt bodemherstel, verhoging van biodiversiteit en reductie van emissies in grootschalige aardappel- en groenteteelt. Deze scriptie onderzoekt hoe de Europese mechanisatiesector—van fabrikanten tot dealers—de transitie kan versnellen door machines en diensten te ontwikkelen …

This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This thesis describes the design and development of a modular webstore to automate product management, sales, and distribution, addressing the challenge faced by a company currently operating with manual processes for managing product sales, ERP (Enterprise Resource Planning), and distribution. A …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

lorio, the newly opened restaurant at The Charles Hotel in Munich, is currently faced with the challenge of not meeting its targeted average spend per guest. As a result of a drastic reduction in seating capacity – from 35 to 16 tables – due to a complete restaurant design, management is under pressure …

The luxury real estate sector is a complex industry characterized by multiple factors. Hence, exclusivity, complex sales cycles, and, most importantly, the discerning expectations of high-net-worth individuals (HNWIs). Within Spain’s Costa del Sol, Drumelia Real Estate has established itself as a leading …

My journey as a student for the past four years within the bachelor programme Hotel Management at Saxion University of Applied Sciences in Apeldoorn is coming to an end. As the final academic chapter, completed the Young Professional Semester in order to obtain my bachelorandapos;s degree. DoubleTree …

Audience feedback has become increasingly important for cultural organizations in evaluating their activities and shaping future programming. Moreover, competing for funds requires more and more accounting and reporting social and cultural impact. However, how can the intangible impact of cultural projects …