This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

Abstract: Electronic and electrical waste (e-waste) is growing fast. The purpose of this study is to examine young consumers’ purchase intention of refurbished electronic devices (REDs) such as laptop, tablet, mobile phone and game console. From literature review the factors that influence young consumers’ …

In this thesis, titled "Unlocking the Path to Sustainability: Multi-Brand Retail SMEs as Agents of Change in the Fashion Supply Chain," we explore how fashion multi-brand retail Small- to Medium-sized Enterprises (SMEs) can play a crucial role in driving sustainability and effecting positive change throughout …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

How personal branding on LinkedIn influences the employability outcome of young professionals. After researching this topic through quantitative and qualitative data, a gap has been identified between "how universities are preparing students on personal branding efforts on LinkedIn", "What young professionals …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This research was carried out as part of the intern’s final graduation internship for the study program International Business at HZ University of Applied Sciences. The internship began on the 8th of February 2021 and ended on the 18th of June 2021. The internship was carried out at Medisol B.V. where …