Corporate identity : study, analysis and effects.
Audrey Breuer (Student); Theo Bors (Begeleider)
Film marketing. Tactics in the Netherlands and Flanders.
Diantha Averil Nota (Student); Theo Bors (Begeleider)
The role of branding in attracting inward tourism to a destination: The case of Slovenia. 'I feel Slovenia'.
Harm van der Molen (Student); Dennis van der Avoort (Begeleider); Theo Bors (Begeleider)