Copenhagen-based menswear brand Isnurh decided to collaborate with mental health awareness platform Community of Real People (further called CORP) to produce a non-profit collection, from which two styles should be released during mental health awareness month in May 2023 and sold to raise donations …

Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

How can the stewards of our planet be rewarded and become an existential part of a brand-experience? Is our “Consumer mindset” actually able to always take our planet Earth’s viability in consideration while we’re consuming or buying products? Erwin van Woudenberg is a professor at HAS University of …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

This study provides an overview of nine key elements that, according to stakeholders, contributed to the success of the Zwolle Healthy City approach, an integrated community-based approach aimed at reducing socioeconomic health inequalities. The key elements contain collaboration between a variety of …

Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ …

Virtual communities are online spaces with potential of integration of (member-generated) content and conversations [7,8]. In our research project we are interested in the adoption and building of virtual communities in organized sports, that is to say in the voluntary sports clubs (VSCs) in the Netherlands. …

The purpose of this report is to document research conducted at The Hague University of Applied Sciences, commissioned by The Hague’s International Affairs Department, on the topic of the Bethel’s church asylum of the Tamrazyan family in The Hague. The specific case of the Tamrazyan family, who found …

This strategic marketing report is written for the 20Duurzaam20 foundation and bouAd Adviesgroep. The 20Duurzaam20 foundation is an initiative founded by entrepreneurs situated in the community of Katwijk. The foundation strives to accomplish the reduction of energy use by twenty percent or to replace …

Green Life Volunteers is a local volunteer organization in Puerto Jimenez. Green Life Volunteers has also a non-profit status in Costa Rica. Green Life Volunteers offers local volunteer projects in Costa Rica focused on helping the local community, nature, environment and animals. The volunteer organization …