This report records the research project conducted within the context of the work placement for the Graduation Internship: Business Research and Advice during the fourth year of the International Business program at HZ University of Applied Sciences. The work placement panned from 05 February 2024 to …

This Justification Logfile examines two problems currently occurring within the HR (referred to as Human Resources) Workbuddies team, in the company Coolblue. Firstly, the HR Workbuddies team wants advice on how to manage HR system transitions, because they currently have the problem of a lack of involvement, …

This document provides a comprehensive justification for the internalization of SEO processes aimed at enhancing operational efficiency and client satisfaction. The current reliance on outsourced SEO services has led to inconsistencies in service delivery, communication gaps, and a lack of standardized …

A core principle of privacy protection is to minimize the amount of personal data in data sets to the level needed for the intended usage. The rapid growth of data and data-driven applications demands for using efficient software tools to minimize personal data to the needed level. However, applying …

This thesis investigates knowledge workersandapos; satisfaction with Activity-Based Working (ABW) environments and its impact on perceived productivity in the Netherlands. Grounded in Person-Environment Fit Theory, this study addresses the importance of employee productivity in organizational success …

This research paper was written for [Company] which is a start-up company from Delft, The Netherlands. [Company] has developed an innovative new product in the MedTech industry which uses robotics and AI to deliver an autonomous Transthoracic Echocardiogram (an ultrasound scan of the heart). [Company] …

In the era of exponential technology growth, one unexpected guest has claimed a seat in classrooms worldwide, Artificial Intelligence. Generative AI, such as ChatGPT, promises a revolution in education, yet it arrives with a double-edged sword. Its potential for personalized learning is offset by issues …

Design thinking leert studenten te denken als een ontwerper. Dat is hard nodig: de uitdagingen die ze tegenkomen als professional vragen niet alleen om onderzoekende, maar ook om ontwerpende vermogens. Alleen voelt niet iedere student (of docent die de studenten moet begeleiden) zich automatisch creatief. …

The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform …

This idea of global citizenship is particularly important for the next generation of leaders and thinkers. As students in business schools around the world prepare for their careers, they are targeting not just their local communities, but the seven billion potential customers who make up our global …