Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement
Veenstra, Mettina; Wouters, Niels; Kanis, Marije (Faculteit Digitale Media En Creatieve Industrie); Brandenburg, Stephan; te Raa, Kevin; Wigger, Bart; Vande Moere, Andrew; Gehring, Sven; Krüger, Antonio
Circular Business Models
Maurice van den Oever (Student); Jan Kenter (Begeleider); Sander Brinkman (Begeleider)
[Business Plan] Delicatezze d'Italia
Yuri B. Bruno (Student); W.M.J. van Leeuwen (Begeleider)
Improving Labritannique's online marketing strategy with a limited budget during an economic downturn.
Céline Renard (Student); Ivonne Louw (Begeleider); Alex Weston (Begeleider)
Social Media voor Sodexo Prestige.
Linda Tsetis (Student); Ben Wouters (Begeleider); Ben Geurs (Begeleider)
Klantenservice 2.0
M. Marion, van (Student); R. Mantel (Begeleider); J. Verhage (Begeleider)
Airline alliances & low-cost airlines : the two opposite powers of the contemporary airline industry
Justin van den Oosten (Student); P.M. Koelemij (Begeleider)
The effectiveness of infectiveness: a study on the effects of viral marketing on secondary school juniors
Yoch de Visser (Student); A.E. Kandou (Begeleider)
Corporate Social Responsibility & Events
Fabienne P.C. Buijs (Student); Manuela Hernandez Sanchez (Begeleider)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)