Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

OBJECTIVE: To describe the long-term functioning of patients who survived a COVID-19-related admission to the intensive care unit and their family members, in the physical, social, mental and spiritual domain. DESIGN: A single-centre, prospective cohort study with a mixed-methods design. SETTING: The …

Het gesprek over functioneren richt zich in veel organisaties vooral op individuele medewerkers, terwijl steeds meer medewerkers in teams werken. Hoe kun je het gesprek over teamfunctioneren op gang brengen?

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

Energy poverty is a growing concern in the Netherlands due to the rising gas and electricity prices. There are three main contributors to energy poverty: low income, high fuel costs and energy inefficient homes. Energy poverty effects can have significant consequences, influencing both physical and mental …

We aim to understand how actors respond to field logic plurality and maintain legitimacy through business model innovation. Drawing on a longitudinal field study in the fashion industry, we traced how de novo and incumbent firms incorporate circular logics in business models (for sustainability) and …

Nowadays, Nature-Based Solutions (NBSs) are developing as innovative multifunctional tools to maximize urban ecosystem services such as storm water preservation, reduction of runoff and flood protection, groundwater pollution prevention, biodiversity enhancement, and microclimate control. Gdańsk is one …

Observational learning is considered powerful to promote (implicit) motor learning. While it is a common tool in practice, little is known about the effects of video instructions on movement execution. The aim of this study was to investigate the effects of watching biomechanically optimal (OPT) and …

On Saturday the 2nd of July, students and researchers of the NoorderRuimte Research Center organized a participatory event, in collaboration with the local citizen initiative Duurzaam Oosterpark. They exchanged information with local citizens about the main housing types in the district and how they …