E-commerce businesses are taking customers back to the store
Julian D. Curpanen (Student); Flora L. Visscher (Begeleider); L.J. Harris (Begeleider)
Vivera and the German market
Amber Dommerholt (Student); Wil M.J. van Leeuwen
How can YaBand position YCall (a VoIP App) in the Dutch target market?
Lin Jue (Student); Esther Schagen
Berries, Seeds and Hypes
Charlotte Meijer (Student); Isabel K. Düsterhöft (Begeleider)
How will society adopt 3D printing?
Peter Troxler (Lector); Caspar van Woensel
SKU-rationalization from a customer point of view
Florieke van der Laan (Student)
The good, the bad, and the expert: how consumer expertise affects review valence effects on purchase intentions in online product reviews
P.E. Ketelaar; L.M. Willemsen (Lector); L. Sleven; P. Kerkhof
De consument bewust loyaal maken met HV Polo
Casper Koppelle (Student); Kees de Graauw (Begeleider)
NuProTex nutritious protein textures
van Haren, R.J.F. (Biorefinery); Starmann, Irmgard; Knoch, Achim
Product Type and Personality in Brand Relationships
Ronald Voorn (Lid Lectoraat); Ad Pruyn; Sabrina Hegner