Humanlike virtual influencers (HVIs) mimic human influencers (HIs), but how do consumers perceive them, and how does this affect persuasion knowledge? This experiment examines how consumers differentiate HVIs from HIs based on two mental states – intentions and emotions– and how differences in mind perception …

Emerging technologies like artificial intelligence and augmented/virtual reality come with many ethical and societal questions. In order to develop applications based on these technologies responsibly, businesses, governments and knowledge institutions are increasingly working together, and sometimes …

Brands are increasingly incorporating social causes into their campaigns to address significant matters. In this context, social media is seen as a pivotal platform, as it has been a driving force behind public engagement and action, and hence the broader recognition of societal issues. For brands that …

This study analyzes the consumer behavior of different generations regarding plant-based drinks in the Netherlands and Canada. Dutch Millennials prefer pea-based milk, while Generation Z shows a broader preference; in Canada, generational differences are less pronounced. Purchase motives vary: social …

Objective What are the core capabilities physiotherapists need to deliver quality care when working with people with dementia and their families/caregivers? Design A three-round modified e-Delphi study. Participants Panel members were physiotherapists experienced in working with people with dementia …

Within the Netherlands, historic estates form an important part of the Dutch landscape with many sites dating back to the seventeenth and eighteenth century. In recent years, there has been increased attention and interest to stimulate the development and revival of historic estate kitchen gardens in …

Online reputation systems (ORS) are platforms that collect and share feedback about products, services, or companies, primarily focusing on consumer reviews. However, employee rating platforms, a subset of ORS, allow workers to review their employers, providing valuable insights for job seekers and current …

In this whitepaper (available in Dutch and English) some practical tips for sensory and consumer research during product development are provided.

Het onderzoek vergelijkt consumentvoorkeuren en cidertradities in Normandië/Bretagne, Frankrijk, en Nova Scotia, Canada. Uit een uitgebreide enquête bleek dat Fransen traditioneelere cider smaken prefereren, terwijl Canadezen meer openstaan voor innovatieve smaken. Leeftijd beïnvloedde Franse voorkeuren, …

The growing demand of seafood alternatives is driven by concerns on overfishing, marine pollutants and animal welfare in aquaculture and fisheries. Currently, the availability of non-animal-based seafood flavorings on the market is limited, and animal-based seafood flavorings conflict with vegetarian …