The fashion industry is among the most polluting sectors worldwide. Each year, more than 92 million tons of textile waste are generated globally, while the number of wears per garment continues to decline. In the Netherlands, on average a person owns approximately 173 clothing items, purchases about …

The tourism industry is a major economic sector worldwide, significantly contributing to job creation and GDP growth. However, the rapid expansion of this industry, along with rising environmental and social concerns, underscores the critical need for sustainable strategies. This paper presents a novel …

In today’s retail landscape, in-store technology is rapidly transforming how consumers interact with physical stores (Grewal et al., 2023). One such innovation is the interactive kiosk, which is an in-store, digital, self-service system employing hardware such as a computer, tablet or larger touchbased …

Repurpose is becoming more popular as a circularity strategy. This circularity strategy is specifically promising in the case of furniture. One of the challenges of upscaling repurpose is the negative consumer perception of repurposed products. Studies up to date pertain to consumer perception of refurbished …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

The study compares the market potential of innovative goat-milk products in Canada and the Netherlands. Using both desk and field research, it maps out the factors that motivate—or deter—consumers from purchasing goat dairy. Elements such as taste perception, health beliefs, sustainability, and price …

Packaging significantly contributes to global plastic waste and environmental degradation. While circular packaging is increasingly promoted as a sustainable solution, its success depends not only on technological advances and policy initiatives but also on consumer behavior. This research investigates …

Internationalization, global citizenship, and sustainable development are key themes in modern higher education. Internationalization aims to develop intercultural competence as a component of global citizenship education to enable people from different backgrounds to work together to achieve sustainable …

Purpose To present the outcomes of the EGEA Conference on the state of knowledge regarding the contribution of diets rich in fruit and vegetables (FV) to human and planetary health, commonly included in the One Health concept. Methods The 9th edition of EGEA Conference (20–22 September 2023, Barcelona) …

Abstract. The rapid increase in e-waste poses significant environmental challenges. Most disposed Electrical and Electronic Equipment (EEE) products, including computers, mobile phones, and household appliances, are currently recycled for materials rather than reused, due to perceived low residual value. This …