Building brand advocacy for a sustainable brand through corporate storytelling and a customer journey improvement
Nick Vojvodić (Student)
An Employer Branding Strategy to increase Brand Awareness of a Finance Employer among its Target Audience
Lennart Helder (Student)
Origins of SWOT Analysis
Puyt, Richard W.; Lie, Finn B.; De Graaf, Frank J. (Lectoraat Corporate Governance & Leadership); Wilderom, Celeste P. M.
Overcoming resistance to radical innovation
Michelle Groenendijk; J. Barnett (Begeleider)
The Hague University of Applied Sciences Thesis Award 2020 Fac. of BFM / Haagse Hogeschool Afstudeerprijs 2020 Fac. BFMCultural intertextuality in marketing
Manegold, Nina (Student); Mossinkoff, Marco; Maltzahn, Constantin von
General marketing recommendations and an inclusive campaign strategy for GANNI
Kraats, Anna van de (Student); N.N.,
Resculpted
Haas, Jazzy de (Student); N.N.,
Identifying the criteria for corporate real estate decisions through the laddering technique
Emelieke Huisman (Onderzoeker); Rianne Appel-Meulenbroek (Onderzoeker); Helianthe Kort (Lector); Theo Arentze (Onderzoeker)
Sustainability performance of office buildings
Dorland, LER (Lee) (Student)
Port governance revisited: How to govern and for what purpose?
Zhang, Qiang; Zheng, Shiyuan; Geerlings, Harry; El Makhloufi, Abdel (Lectoraat Logistiek)