Digital Humans are the new way to personalize digital interactions with your customers while building trust and rapport. Because the prove of innovations is in the numbers, in this session Guido Jongen (founder of Virtually Human) and Lotte Willemsen (Professor on the Rotterdam University of Applied …

Despite the fact that the AdTech industry is experiencing continuous growth, losing deals in the sales process is a major challenge for Clearcode, impacting their revenue and growth potential. The main issue to be handled is customers who choose not to work with the company at all. That kind of lost …

Design Thinking (DT) is a user-centered approach that supports both the development and implementation of healthcare technology. In two 2020 projects, healthcare professionals and patients used DT-tools to implement telemonitoring in hospitals and Virtual Reality (VR) in rehabilitation. DT fostered collaboration, …

This report addresses the pressing issue of digital readiness among small and medium-sized enterprises (SMEs) in the hospitality industry in The Netherlands. The research explores the barriers and enablers of digital adoption and aims to identify strategies to enhance digital readiness. The significance …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

The research client Botanic Sanctuary Antwerp (hereafter: botanic), a five-star superior hotel, commissioned a research to determine ways of implementing sustainable practices in the Meeting & Events (M&E) department, whilst maintaining superior quality.The research, using the Design-Based Research (DBR) …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

Due to changes in technology and customer behaviour, entrepreneurial firms have to constantly innovate. Here, service innovation has appeared as a successful way to overcome the dead-end road of competition (Bouwman & Fielt, 2008). Thus, entrepreneurial firms are increasingly asked to develop competences …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …