Grounded in the Stereotype Content Model, Risk Perception Theory, Technology Acceptance Model, and Relational Embeddedness Theory, this research delves into the relationship between chatbot conversation styles, customer risk, and the mediating role of chatbot acceptance and tie strength in online shopping. …

This research explores strategies for the Centraal Museum to enhance the occupancy of their event rooms, the Tuinzalen. The study emphasizes marketing approaches and ways to increase repeat clients by fostering strong customer relationships.

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

Relationships between buyers and suppliers are highly important for doing business in an international environment. Before the buyer actually makes a purchase, several steps should take place in order to ensure satisfied customers. The complete process of a buyer who is searching for the right supplier, …

Big data analysis can change the global tourism and hospitality industry, providing deeper knowledge and greater insights and increased relationships regarding e-travelers. The purpose of this study is to present a mapping literature review and a research articles' classification regarding big data and …

In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared …

Medisol has transformed itself from a small start up to becoming a medium sized company since its establishment in 2001. Due to this continuous exponential growth and expansion, the management has among its goals for the year 2020 to work on the process of scaling up its operations so that its activities …

In this paper, the client Blogs4Travel is central, who is currently dealing with a management problem. The management question is: What is the optimal email marketing campaign for Blogs4Travel to increase their customer relations? The portfolio will provide them with a solution to this problem shaped …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Much research has been conducted into the determinants of customer experience. However, these studies do not include relationship norms as a possible determinant of customer experience. Nevertheless, there are strong indications that the relationship norms used by a customer are an important factor in …