This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

The shift from linear to circular business models is critical for sustainability in the construction and manufacturing sectors in the Netherlands. However, many companies face significant challenges in making this transition, including financial constraints, cultural resistance, and regulatory hurdles, …

The adoption of digital technologies in zoological institutions is transforming animal care management. However, challenges persist in integrating mobile applications into daily workflows. This qualitative study examines technology adoption in a Southeast Asian zoological institution, focusing on a mobile …

Small and medium-sized production companies face many challenges in decision making about planning, maintenance, and other operational processes due to challenges of high variety in customer demand, configurations of the production processes, technologies used and so on. Operation Digital Twinning is …

This report records the research project conducted within the context of the work placement for the Graduation Internship: Business Research and Advice during the fourth year of the International Business program at HZ University of Applied Sciences. The work placement panned from 05 February 2024 to …

This research aims to visualise the Customer Journey map for CCEP to convince the company to invest in customer experience to maintain customer loyalty and strengthen it. Furthermore, this research aims to identify any other improvements that will lead to efficiency within the hospitality department. …

Exite ICT is een IT-bedrijf dat diensten aanbiedt op het gebied van IT-infrastructuur, cloudoplossingen, cybersecurity en managed services. Exite heeft gevraagd onderzoek te doen naar de mogelijkheden om een complexe on-premise omgeving te optimaliseren dan wel migreren naar een public en/of hybride …

Design Thinking (DT) is a user-centered approach that supports both the development and implementation of healthcare technology. In two 2020 projects, healthcare professionals and patients used DT-tools to implement telemonitoring in hospitals and Virtual Reality (VR) in rehabilitation. DT fostered collaboration, …