BACKGROUND: Advanced interventions to enhance the mental health literacy (MHL) of educational professionals are now available, though their effectiveness varies, likely due to contextual differences. To adapt these interventions for use in other countries, a systematic and tailored approach is required …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

Introduction Resistance to antibiotics is an increasing worldwide problem. Hence, identifying and implementing the use of alternatives to antibiotics is crucial. A prototype app providing evidence-based advice on the use of safe and effective natural medicinal products (NMPs) for acute, uncomplicated …

While there is much focus on interventions to foster ethical reflection in the design process of AI, there is less focus on fostering ethical reflection for (end)users. Yet, with the rise of genAI, AI technologies are no longer confined to expert users; non-experts are widely using these technologies. …

It is now widely accepted that decisions made by AI systems must be explainable to their users. However, in practice, it often remains unclear how this explainability should be concretely implemented. This is especially important for nontechnical users, such as claims assessors at insurance companies, …

Objective Hospital-to-home (H2H) transitions challenge families of children with medical complexity (CMC) and healthcare professionals (HCP). This study aimed to gain deeper insights into the H2H transition process and to work towards eHealth interventions for its improvement, by applying an iterative …

The collaboration between higher education (HE) and education technology (EdTech) companies plays a vital role in developing digitallyembedded learning in the contemporary digital era. The partnership between HE and industry is widely recognized as a means to promote innovation. Moreover, it provides …

Developing personas is a widely used (marketing) method to gain insight into important behavioral components of a specific population by creating a detailed description of someone who represents the target audience. Personas are fictitious persons and give a detailed description of the motivations, needs, …

This PA project, part of the WUNDER initiative, examined the technical and visualization requirements of the WUNDER drought monitoring system for end-users, specifically farmers. Using the STEMMUS-SCOPE model, the system aims to identify the best strategies for managing and adapting agriculture and nature …