In the Netherlands, there is a large amount of people who exercise and a large variety of fitness facilities to satisfy that demand therefore it is imperative to have loyal customers in order to maintain incoming revenue streams and stimulate further growth of the company, thus increase the repurchasing …

Purpose - The purpose of this paper is to analyze whether the fitness industry in Belgium is financially viable in its position as a growing commercial player within the framework of the European sport model where non-profit and public sport providers still have a strong impact. Design/methodology/approach …

This paper describes the development and first version of an eHealth system for sports physicians who support employees in improving their health and fitness. Regular physical activity improves quality of life and has various health benefits. Companies have an interest in the health and fitness of …

In the current market, the focus is more and more on building long-term relationships with clients in which value is created, communicated and delivered. This also means developing a new customer relationship focus that goes beyond the consumer orientation that has thus far dominated the practice of …

How to provide health clubs the possibility of offering distinctive services in an increasingly stronger and rapidly changing competitive environment? This was the issue raised by the Dutch fitness industry, which in recent years has grown markedly. Our study represents an extension of the dynamic capabilities …