Goal:Create an e-learning or gamified prototype to increase the awareness of Dutch teenagers.Relevance:Today’s environment is devastated by the impact of fast fashion. People and planet suffer from the consequences of pollution and bad working environments. This project is created to increase the awareness …

This research paper is about optimizing open-world museum applications and maximizing their efficiency on low-end devices. The paper is commissioned by a gaming company Tag of Joy, to streamline the onboarding of junior artists by creating a game optimization guide that contains information about the …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

Games are designed with different objectives in mind. Some primarily for entertainment, others also to educate, motivate or persuade its players. Games with the latter objective, that of persuasion, are designed not only to be entertaining, but also with the intent to shape how players think and feel …

During the persuasive technology symposium, Marije Deutekom - Baart de la Faille and colleagues organised a symposium session with 4 presentations: • Presentation 1: A home based exercise program: are older adults able to use mHealth technology? (Sumit Mehra). • Presentation 2: Promoting healthy diet …

Virtual, Augmented and Mixed Reality technologies are embraced by designers, scholars and charities alike, some primarily for their entertaining properties, others also for the opportunities in education, motivation or persuasion. Applications with the latter objective, that of persuasion, are designed …

The video gaming industry has grown to become massive, wherein emerging markets are becoming the dominant force in this growth. Brazil as one of the fastest growing markets for casual video games and poses as an opportunity for gaming companies. Plinga has entered this market, but monetizing Brazilian …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

Gender representation in video games is a current and sensitive topic in entertainment media. Gender studies in video games look at the difference between the portrayal of female and male characters and how these representations affect the target audience. Most video games tend to over-represent stereotypes …