This article provides a detailed case study of “journalistic theater,” focusing on Teatro di Nascosto, an Italy-based international group creating public events in the Middle East and Europe. Employing a reconstruction method, the study explores the production process of The Catwalk (2018, 2019), a series …

Background: Due to the globally increasing demand for care, innovation is important to maintain quality, safety, effectiveness, patient sensitivity, and outcome orientation. Health care technologies could be a solution to innovate, maintain, or improve the quality of care and simultaneously decrease …

Een vertaling realiseren omvat meer dan het werk van de linguïstisch vertaler die een brontekst transformeert naar een doeltekst. Het is een vertaalproject waarin meerdere actoren een rol spelen, en al die actoren laten hun sporen in de vertaling na. Deze scriptie beschrijft de weg die de Amerikaanse …

Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

The present study aims to contribute to the body of knowledge on HRD in small businesses by providing a detailed investigation of the role that owner-managers play in enabling social learning and performance in small firms. The investigation focusses particularly on the specific relationships of the …

Young people and generation Z bring new values and appreciations into the business world. Entrepreneurship is more appreciated, and plenty of countries try to encourage young people for entrepreneurial paths. Here the interest is to see what kind of entrepreneurial qualities are needed with young business …

The purpose of this paper is to gain deeper insight into the practical judgements we are making together in ongoing organizational life when realizing a complex innovative technical project for a customer and so enrich the understanding of how customer orientation emerges in an organization. The outcome …

The goal of this research paper is to close the research gap between product focused strategy and customer focused strategy in SME`s. The cross-border region of North-Rhine Westphalia, Germany and Limburg, Netherlands is the target focus during the research. As the market is steadily evolving more …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

‘Entrepreneurship for Society’ is a new transdisciplinary minor program on social entrepreneurship (SE), offered by Amsterdam University of Applied Sciences in the Netherlands. Students, teachers, researchers and partners from the field of SE collaborate in minor, with the aim of reinforcing a new perspective …