ONDERZOEKSVRAAG Hoe zien de ontwikkelingen voor jeans & de retail van jeans er uit voor de komende vijf jaar?

QUOTE: “Het doel van dit onderzoek is de Nederlandse retailers en marketingexperts in de damesmodebranche te infomeren over de koopkracht van de vrouwelijke generatie babyboomers en de behoeften van deze doelgroep.” - INHOUDSOPGAVE: (1) Inleiding. – (2) De doelgroep. - (3) Marketing en reclamecampagnes. …

RESEARCH QUESTION What are the guidelines for implementing AI in the luxury fashion e-commerce industry? SUB-QUESTIONS 1. Which AI-solutions are currently used within the luxury fashion e-commerce industry? - 2. Which learning can be made from previous AI usage in the luxury fashion industry to understand …

RESEARCH QUESTION How can fashion e-tail brands create meaningful experiences in an online commercial environment? TABLE OF CONTENTS (research) Chapter 1: Introduction. – Aim and objective. – Structure and methodology. - Chapter 2: The e-tail industry. - Chapter 3: The experience economy. - Chapter 4: …

AIM OF THIS STUDY In order to support fashion companies, which struggle to create meaningful brand experience in the digital age, this study aims to understand the influence of new technology on brand experience in an online fashion retail environment. RESEARCH QUESTIONS What is online brand experience? …

QUOTE: “’If you make it here, you can make it anywhere’ (Frank Sinatra)” ONDERZOEKSVRAAG Welke aanwijzingen kan een Nederlandse small-to-medium sized fashion enterprise het beste volgen tijdens het betreden van de amerikaanse modemarkt? DEELVRAGEN (1) Wat maakt de Verenigde Staten aantrekkelijk voor …

QUOTE: “[…] like Coco Chanel once said: ‘there is no necessity in owning luxury fashion goods’. However, the industry is growing as if it is just that: a necessity.” MAIN RESEARCH QUESTION How can luxury fashion brands use consumer’s purchase behaviour information to improve their retail environment? …

RESEARCH QUESTION What factors are causing missed sales to occur in a luxurious lingerie retail concept and what might be possible solutions to prevent missed sales in these retail concepts. SUB QUESTIONS What is the definition of a luxurious lingerie retail concept and what concepts are researched? …

QUOTE “Stories are the perfect mix of play, dream & reality.” RESEARCH QUESTION In what way can storytelling contribute to the communication of sustainable fashion brands today? SUB QUESTIONS How can sustainability and sustainable fashion be defined? - How can storytelling be defined? - What are current …

QUOTE “High street retailers […] have the means and power to achieve a broader adoption of sustainable fashion since they are firstly targeting the broad mainstream, and are secondly communicating trends and values which can influence consumer mindsets.” RESEARCH QUESTION In which way can high street …