Purpose Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

Werken tot je 70ste? We worden gemiddeld ouder en dat betekent dat we langer door kunnen en moeten werken. Tegelijk verandert de arbeidsmarkt ingrijpend. Door vergrijzing groeit bijvoorbeeld de vraag naar zorgpersoneel, maar door automatisering en technologische ontwikkelingen verdwijnen op andere plekken …

De sleutel tot ons potentieel

This report analyzes the different legal aspects when establishing a hydrogen hub in the region of Delfzijl. It focuses on hydrogen networks, transport, production, renewable targets, mass balancing and hydrogen distribution, from an European level as well as a Dutch level.

Dear Reader, Welcome to Sustainable EU Economy. This book is more than a textbook—it is an invitation to explore how the European Union shapes business, society, and sustainability in today’s interconnected world. My hope is that it will inspire you to think critically, engage actively, and see how Europe’s …