Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This research report presents the development of a 5- to 7-day incentive program in Bulgaria for World Synergy Travel (WST), a leading tour operator and a provider of leisure travel programs in the country. It also underscores the growing interest in incentive travel and the potential for Bulgaria, an …

The study compares the market potential of innovative goat-milk products in Canada and the Netherlands. Using both desk and field research, it maps out the factors that motivate—or deter—consumers from purchasing goat dairy. Elements such as taste perception, health beliefs, sustainability, and price …

This report examines the Canadian and Dutch markets for current and potential innovative goat milk products. The primary objective is to gain insights into the target market as the global dairy industry shifts toward alternatives to traditional cow milk, particularly among people who are lactose-intolerant. …

Samenwerken in de regio: over vertrouwen, belangen en opgaven

Dutch-German Collaboration on Hydrogen for Energy Transition Policymakers and Authorities from the Netherlands and Germany met at Euregio Rhine-Waal in Kleve, Germany earlier this month, to advance the role of hydrogen in building a sustainable future. Prof. Sadegh Seddighi from HAN University of Applied …

Collaborating with industry partners, the study investigates the use of digital design and robotic technology to optimize the utilization of residual wood. By employing computational design, custom products can be generated from mixed wood batches, enabling circular applications previously unattainable …

This article provides a bibliometric analysis of financial market misconduct (FMM) research. It maps the intellectual structure of FMM studies, visualizes the field's scientific literature, and uncovers its intellectual backbone, emergent ‘hot topics’, key journals, and influential authors. The study …