This research analysed the extent of brand awareness between DIYS Soap, Lush and Holland & Barrett and advised how can DIYS Soap improve its brand awareness in the Dutch market. DIYS Soap is a social entrepreneurship start-up based in Amsterdam which sells personal care products at a relatively high price …

QUOTE “Social sustainability is often neglected in the fast fashion industry. One of the reasons is the difficulty to measure it. Therefore, this research examines to what extent the social sustainability performance of fast fashion companies can be expressed in quantifiable objectives, to improve the …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

This contribution explores the anatomy of “safe uncertainty” in the research process of students in higher education. Uncertainty and research go hand in hand, as uncertainty is omnipresent in the process of research. Mostly in the background, but sometimes looming large in the foreground. We tend to …

With the development of Enterprise Architecture (EA) as a discipline, measuring and understanding its value for business and IT has become relevant. In this paper a framework for categorizing the benefits of EA, the Enterprise Architecture Value Framework (EAVF), is presented and based on this framework, …

With the development of Enterprise Architecture (EA) as a discipline, measuring and understanding its value for business and IT has become relevant. In this paper a framework for categorizing the benefits of EA, the Enterprise Architecture Value Framework (EAVF), is presented and based on this framework, …