Exploring the Viability of Metaverse Shopping Experiences in Creating Emotional Connections and Driving Purchases on Luxury E-Commerce Platforms
Heyer, Lisa (Student); Schellens, Sander; Mathura-Meghani, Mausam
Augmented reality in online shopping
Twan Henrik Wanders (Student)
Scoren met Social Media Marketing : Een onderzoek naar de effecten van Social Media Marketing
Rick Bartelink (Student)
SEX SELLS OR SEX SOLD?
Teunie van Hernen
The good, the bad, and the expert: how consumer expertise affects review valence effects on purchase intentions in online product reviews
P.E. Ketelaar; L.M. Willemsen (Lector); L. Sleven; P. Kerkhof