Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

Het onderzoek beantwoord de vraag hoe Van Oord de CO2-uitstoot van leveringen met 20% kan verminderen voor 2030 en welke kosten hiermee gemaakt worden. Het onderzoek van Anika et al (2022) was het meest relevant voor dit onderzoek, dit onderzoek legt de focus op het reduceren van de emissies met 20%. …

In an era of information overload, relevance is key. Even more so in the physical store, where consumers are in a ‘shopping state of mind’ (Shankar et al., 2010), and where still a significant proportion of all purchase decisions is being made. Relevance can be achieved by filtering information and targeting …

Abstract: Electronic and electrical waste (e-waste) is growing fast. The purpose of this study is to examine young consumers’ purchase intention of refurbished electronic devices (REDs) such as laptop, tablet, mobile phone and game console. From literature review the factors that influence young consumers’ …

This Research Justification will provide the reader with a better understanding of how Barrio Life can improve the internal processes within the purchase department. Having processes improved can help the company create a better workflow among employees and save time to eventually operate more efficiently. …

The paper explores how the customer experience bridges the relationship between signaling and trust in online shopping, following the framework of the Design-Based Research cycle. The main research question is as follows: “How does the end-to-end customer experience bridge the relationship between signaling …

Presentatie over de Social Impact Tools die wij samen met sociale mkb-bedrijven hebben ontwikkeld en waarmee deze bedrijven de ontwikkelinun medewerkers kunnen laten zien en de maatschappelijke opbrengsten van hun bedrijf. De dashboards uit deze tools kunnen worden gebruikt om inkopers te laten zien …