A Comparative Analysis of Store Attributes of Large and Small Retail Stores which Influence the Consumer Decision Making Process in Store Selection.
Claudia Rutten (Student); Masoud Banbersta (Begeleider)
What is a possible strategy for Tally Weijl to penetrate the German market with a sleeping ware line?
Aurelia F.R. Dieterle (Student); W.B. van Dam (Begeleider)
An eco fashion collection for Flowers & Birds. Identifying communication themes and promotional tools for a start-up fashion label.
Lucie Kuball (Student); Jeroen Heuts (Begeleider)
"How to deal with opportunities?" : a research on requirements to successfully introduce lesser known timber species on the western (Dutch) timber market
Bakker, B. (Student); Raggers, J.; Benthem, M. van
Export policy plan for Tchibo : exploring the Mexican market
Lisa Linke (Student); W. van Leeuwen (Begeleider)
Export Policy Plan for Colgate-Palmolive
Chantal Joemratie (Student); J. Veldman (Begeleider)
3C, Internet Dynamics and Retail: Towards a new market segmentation?
Frans van der Reep (Lector); Peter van den Heuvel (Lid Lectoraat)