This paper presents a generative large language model (LLM)- guided approach to detect discursive patterns in Dutch social media. Newsrooms of municipalities and public organizations follow public debate on social media to be aware of and prepare for local and global issues and rumours. The onset of …

When defending against hostile enemies, individual group members can benefit from others staying in the group and fighting. However, individuals themselves may be better off by leaving the group and avoiding the personal risks associated with fighting. While fleeing is indeed commonly observed, when …

Working as speech acts that delineate online communities, claims to victimhood tend to evoke contestation. Their inherent political nature spurs user engagement in the shape of clicks, shares, emojis, and so on. TikTok’s multimodality has given rise to new practices of engagement that significantly shape …

In this abstract we describe a computational approach for detecting discursive patterns in social media. Newsrooms of municipalities and public organizations such as the police follow public debate on social media to be aware of and prepare for local and global issues and rumors. The onset of these issues …

Audience feedback has become increasingly important for cultural organizations in evaluating their activities and shaping future programming. Moreover, competing for funds requires more and more accounting and reporting social and cultural impact. However, how can the intangible impact of cultural projects …

Brands are increasingly incorporating social causes into their campaigns to address significant matters. In this context, social media is seen as a pivotal platform, as it has been a driving force behind public engagement and action, and hence the broader recognition of societal issues. For brands that …

This document, also referred to as Justification Logfile aims to present the research process on the topic of attracting and recruiting Generation Z at DSK Bank. The Justification Logfile consists of an introduction with a company and problem analysis, followed by thorough explanation on the research …

This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

This Justification Logfile documents the process of creating a social media guide for Tempo Team Terneuzen, designed to help smoothly transition social media responsibilities to the next person. It highlights the thorough research, strategic decision-making, and adherence to SAFe principles throughout …

This thesis explores the realm of books and bookstores; namely Waterstones Amsterdam in its quest to enhance their in-store customer experience. My client is Phillip Harte, Waterstones Amsterdam’s Branch Manager. This essay resorts to a key methodology, Design-Based Research, “which aims at designing, …