Due to various lockdowns during the pandemic, the hospitality industry in the Netherlands experienced a shrinkage (CBS, 2021). This had an effect on the entire supply chain, including on the entire alcoholic sector, and the distilled sector in particular (Slijtersvakblad, 2022). Worldwide, the market …

Human beings are, above all, narrative creatures, extremely sensitive to good stories. The (implicit) stories of futurologists have their own characteristic structure, when they outline what our future full of technology will look like. One element of their narrative structure is often that the speaker, …

With ageing, there is a greater risk of dehydration. This study investigated the diuretic effect of alcoholic beverages varying in alcohol concentration in elderly men. Three alcoholic beverages (beer (AB), wine (AW), and spirits (S)) and their non-alcoholic counterparts (non-alcoholic beer (NAB), non-alcoholic …

This report is written as an import policy plan. First the Croatian wine sector is investigated. Croatia is a country with a booming tourism industry and especially the last years Croatia has become more popular amongst Dutch people. Croatia is also a country with a long history in producing wine. The …

Chapter 8 in Comsumption Culture in Europe. This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: …

The purpose of the research we undertook for this Conference Paper was to investigate whether marketing campaigns for specific types of drinks could be directed towards age cohorts rather than towards intercultural differences between countries. We developed consumer profiles based on drinking motives …