Dit marktonderzoek is geschreven in opdracht van Sports World Amsterdam. Het doel van het onderzoek is inzicht krijgen in de naamsbekendheid en het imago van Sports World binnen een straal van 2 km. Het onderzoek geeft antwoord op de hoofdvraag: ‘In hoeverre zijn consumenten, die binnen een straal van …

The purpose of this article is to explore the determining factors of household expenditures on sports participation. Due to a relatively large amount of zero-expenditures, simple regression methods are not suited. Because of methodological reasons, the two-step Heckman approach is used over the Tobit …

The increasing commercialisation of the sports sector and changing consumer demands are some of the issues that create challenges for non-profit sports in contemporary society. It is important for managers and marketers of these organisations to innovate because innovation is a way to grow within a competitive …

W&H Sports is engaged in the sale of sport and facility materials for sporting organizations. You can think of goals, dug outs, poles, bleachers, etc. W&H Sports currently dominates much of the market for sports equipment and materials. W&H Sports operates, within the market, in the top category with …

Optimizing landing strategies in cutting sports; a practical hands on approach.

This article addresses the resource dependencies of voluntary sports club in two Rhineland welfare states with differences in their organizational arrangements of sports (e.g. the centralization of the Sport for All policy). On the basis of the VOCASPORT typology of sports policy systems and the resource …

In the academic year 2009-2010, both field and desk research have been conducted for The Hague University's Sports Department. This research is important for the Sports Department because it provides inside information about the target group, which can be applied to (future) communication strategies. …

Purpose of the COP4HL project is to develop and implement an impact-driven multi-sector approach that develops innovative products and services to promote Healthy Lifestyle in different EU settings.