The British and Irish Law, Education and Technology Association (BILETA) warmly invites individuals to attend and participate in its 39th Annual Conference hosted by Dublin City University’s Law and Tech Research Cluster in partnership with the Law Society of Ireland and with the support of the Erasmus …

With contributions from over 30 international legal scholars, this topical Research Handbook on International Food Law provides a reflective and crucial examination of the rules, power dynamics, legal doctrines, societal norms, and frameworks that govern the modern global food system. The Research Handbook …

The European Open Platform for Prescribing Education (EurOP2 E) seeks to improve and harmonize European clinical pharmacology and therapeutics (CPT) education by facilitating international collaboration and sharing problem-based, online, open educational resources. The COVID-19 pandemic forced teachers …

This dissertation consists of five studies, addressing the shortcomings in the advertising literature regarding topical advertising, timing, ad creativity, and the role of timing in ad creativity.

Research has showed that aligning brand messages with topical events is a success formula for evoking positive consumer responses, in which ad creativity (i.e., originality, meaningfulness, and craftsmanship) and timing (i.e., the time between the start of an event and the appearance of a Topical Advertising …

The 18 full papers and 17 short papers, presented together with 17 posters and demos, were carefully reviewed and selected from 99 submissions. The papers are categorized into the following topical sub-headings: Narrative Systems; Interactive Narrative Theory; Interactive Narrative Impact and Application; …

A challenge in digital content marketing is to create meaningful messages on meaningful moments. To do so, brands frequently align social media messages with topical moments, also known as Real-time Marketing (RTM). While RTM aims to make meaningful connections, the creative development is subject to …

The goal of this research is to examine the differences between the Netherlands and Germany, when it comes to European integration. The central question in this thesis is: “Why do the Netherlands and Germany differ on further European integration?”. Through desk research and field research, in the form …

We propose and test two possible drivers of Topical Advertising (TA) success (1) temporal location of the message, and (2) temporal responsiveness of the message. By doing so, we attempt to gain a deeper understanding of TA, and the importance of temporal characteristics to leverage its success, as measured …