Bezoek met rondleiding aan EnTranCe (Dick Pouwels en Jan-jaap Aué)

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Mr. Tapio Kujala, voorzitter college van bestuur van Tampere University of Applied Sciences brengt een kort bezoek aan de Hanze.Kennismaking met de activiteiten bij EnTranCe.

Het gesprek over functioneren richt zich in veel organisaties vooral op individuele medewerkers, terwijl steeds meer medewerkers in teams werken. Hoe kun je het gesprek over teamfunctioneren op gang brengen?

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

The Hydrogen Chemistry Company (HyCC) brengt een bezoek aan EnTranCe. Strategische dag/rondleiding

Presentatie op Groninger Promotiedagen voor de Werkplaats Online Ondernemen WOO

The 21st century’s rapidly compounding crises – from climate and ecological breakdown to extreme social inequities of power and opportunity – make it irrefutably clear that the global economic system must be transformed if humanity and the rest of life on Earth are to thrive. Doughnut Economics provides …

We are currently in the middle of the transformation from Martin Heidegger’s modern society to a society based on digital technology. In the developing digital society, humans in their current state of ‘Being’ are increasingly surrounded by systems that are networked and run based on algorithms, software, …