Uniting qualitative design research and quantitative market research: a case example of userdriven innovation in the Dutch health club industry
Remko van der Lugt (Lector); Gerrita van der Veen (Lector)
A mixed-method approach to reveal untapped customer needs
Gerrita van der Veen (Lector); Remko van der Lugt
Marketing Research Report : new product feasibility research and development recommendation [for FY Co.]
Meng Zhang (Student); R.C.M. Nijman (Begeleider); L.J. Harris (Begeleider)