Writing is usually integrated in the curriculum of science studies. However, students often lack the skills to write for various audiences or, to produce a well written manuscript. We developed a concise project of 15 European Credits to improve the writing skills in an early phase of the bachelor study. …

The book covers all aspects of marketing in 12 steps to write a marketingplan. In this second edition sustainability is added as a 'normal' part of marketing throughout the whole process. Also digitalization is integrated.

The origins of SWOT analysis have been enigmatic, until now. With archival research, interviews with experts and a review of the available literature, this paper reconstructs the original SOFT/SWOT approach, and draws potential implications. During a firm's planning process, all managers are asked to …

Background: Roughly 200 million women become pregnant every year - most of them living in developing countries in Asia and Africa - many of these women suffer from ongoing nutritional deficiencies, contributing to the estimate of half a million maternal deaths a year. Educational programs teaching on …

As I chose to do Lycar track 1, I have the opportunity to write my thesis for my internship company. I am currently working as Assistant to the CFO at Quantum Capital Partners (QCP), a private equity company, based in Munich, Germany, which is specialized in special case mergers & acquisitions. Due …

The aim of this paper is to understand how employees, in their role of follower of change, frame upcoming change by studying the prospective stories they tell (n=110). This study complements the dominant retrospective approach to the research of employees’ change sensemaking. We incorporate forward-looking …

Secondary school teachers expect students to write comprehensible paragraphs in their texts. However, an explicit way of teaching to write a paragraph doesn’t exist. This article describes a text analytic study of compliance with language norms in paragraphs in two genres: e-mails with a request and …

Covid-19 made us realize that educational practices in higher education must change AND can change. A possible solution for practicing lab work is working in a remote lab: a real lab in which students and the equipment/instruments are physically apart. The concept of printed touchless electronics was …

The symposium 'Inclusion Hands On' took place on April 8, 2021. Due to COVID-19, the program was completely digital. The day started with a plenary opening, and then various guests joined to start the conversation about inclusion in the AUAS. After that, 16 different workshops were offered; there were …

The increasing global population is pushing companies to come up with alternative ways of production to meet the demand (Roser, 2013). The problem of feeding nearly 10 billion people in 2050 is described by the EAT Lancet commission and in order to meet the demand that comes with the growing number of …