Demographic change, generational shifts and fierce competition on the labour market present companies with major challenges and make it difficult for them to attract and maintain suitable personnel (Bundesagentur für Arbeit 2019, 5). The demographic change is already far advanced in Europe and has …

Many technological innovations – the internet, social media, challenges via TikTok, etc. – influence development at least as radically as 'invented ' interventions, such as behavioural therapy or EMDR. In contrast to therapeutic interventions, however, this is often not or hardly thought about and …

In the Ems-Dollart-region in the North of the Netherlands and North-West Germany, startups are contributing to the region’s economy. In principal, well-developed startup and entrepreneurship ecosystems are an important factor for prosperity. Such ecosystems consist of companies, regional policy institutions, …

In multiple cities with polytechnics and universities, companies have difficulty finding the proper well-educated candidates for their vacancies. These young adults do not stay within the city 's proximity to reside and work after having obtained their bachelor or master degree. Apart from job opportunities, …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

Sales Channel is a company, that offers quotation comparisons on behalf of their partners to companies, that need telecom, energy, printing, software or hardware. Because Sales Channel does not generate enough leads for the partners of the company via the current routes, the marketing department wants …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

Bulgaria has been trying to catch up with fellow Western European countries since its admission in the EU. However, issues from the transition crisis since 1989 persist to the present day. The country has suffered in many forms from the rapid change from a communist regime to a democratic sovereign state. …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Researchers have long argued about the existence of the universal consumer trend escapism since it is believed that the trend has a positive influence on the entertainment industry, and thus the cinema industry, during the recession. As a result, the cinema industry is believed to be recession-proof, …